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More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.

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Title: More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.
Authors: Lu, Joy (AUTHOR) tonglu@andrew.cmu.edu, Bradlow, Eric T. (AUTHOR), Hutchinson, J. Wesley (AUTHOR)
Source: Journal of Marketing. Sep2024, Vol. 88 Issue 5, p63-88. 26p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.
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  Data: <searchLink fieldCode="AR" term="%22Lu%2C+Joy%22">Lu, Joy</searchLink> (AUTHOR)<i> tonglu@andrew.cmu.edu</i><br /><searchLink fieldCode="AR" term="%22Bradlow%2C+Eric+T%2E%22">Bradlow, Eric T.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hutchinson%2C+J%2E+Wesley%22">Hutchinson, J. Wesley</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2024, Vol. 88 Issue 5, p63-88. 26p.
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        Value: 10.1177/00222429241227145
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        Text: English
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        PageCount: 26
        StartPage: 63
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      – TitleFull: More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior.
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            NameFull: Bradlow, Eric T.
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              M: 09
              Text: Sep2024
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              Y: 2024
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              Value: 88
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