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Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.

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Bibliographic Details
Title: Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.
Authors: Song, Yicheng1 (AUTHOR) ycsong@umn.edu, Sun, Tianshu2,3 (AUTHOR) tianshusun@ckgsb.edu.cn
Source: Management Science (INFORMS). Aug2024, Vol. 70 Issue 8, p5115-5130. 16p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.4914