Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises.
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| Title: | Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises. |
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| Authors: | Serrano-Arcos, M. Mar1 marserrano@ual.es, Sánchez-Fernández, Raquel1, Pérez-Mesa, Juan Carlos1 |
| Source: | Oeconomia Copernicana. Jun2024, Vol. 15 Issue 2, p717-763. 47p. |
| Database: | Business Source Ultimate |
| ISSN: | 20831277 |
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| DOI: | 10.24136/oc.2755 |
