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Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises.

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Title: Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises.
Authors: Serrano-Arcos, M. Mar1 marserrano@ual.es, Sánchez-Fernández, Raquel1, Pérez-Mesa, Juan Carlos1
Source: Oeconomia Copernicana. Jun2024, Vol. 15 Issue 2, p717-763. 47p.
Database: Business Source Ultimate
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  Data: Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises.
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  Data: <searchLink fieldCode="JN" term="%22Oeconomia+Copernicana%22">Oeconomia Copernicana</searchLink>. Jun2024, Vol. 15 Issue 2, p717-763. 47p.
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        Value: 10.24136/oc.2755
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      – Code: eng
        Text: English
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      – TitleFull: Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises.
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              Text: Jun2024
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              Y: 2024
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