View in EDS HTML Full Text PDF Full Text

The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.

Saved in:
Bibliographic Details
Title: The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.
Authors: Kovács, Balázs1 (AUTHOR) balazs.kovacs@yale.edu, Hsu, Greta2 (AUTHOR) grhsu@ucdavis.edu, Sharkey, Amanda3 (AUTHOR) amanda.sharkey@asu.edu
Source: Management Science (INFORMS). Sep2024, Vol. 70 Issue 9, p6315-6335. 21p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00251909
DOI:10.1287/mnsc.2021.02070