Kovács, B., Hsu, G., & Sharkey, A. (2024). The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets. Management Science (INFORMS), 70(9), 6315. https://doi.org/10.1287/mnsc.2021.02070
Chicago Style (17th ed.) CitationKovács, Balázs, Greta Hsu, and Amanda Sharkey. "The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets." Management Science (INFORMS) 70, no. 9 (2024): 6315. https://doi.org/10.1287/mnsc.2021.02070.
MLA (9th ed.) CitationKovács, Balázs, et al. "The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets." Management Science (INFORMS), vol. 70, no. 9, 2024, p. 6315, https://doi.org/10.1287/mnsc.2021.02070.