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The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.

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Title: The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.
Authors: Kovács, Balázs1 (AUTHOR) balazs.kovacs@yale.edu, Hsu, Greta2 (AUTHOR) grhsu@ucdavis.edu, Sharkey, Amanda3 (AUTHOR) amanda.sharkey@asu.edu
Source: Management Science (INFORMS). Sep2024, Vol. 70 Issue 9, p6315-6335. 21p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Management+Science+%28INFORMS%29%22">Management Science (INFORMS)</searchLink>. Sep2024, Vol. 70 Issue 9, p6315-6335. 21p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mnsc.2021.02070
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      – Code: eng
        Text: English
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        StartPage: 6315
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      – TitleFull: The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.
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            NameFull: Kovács, Balázs
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            NameFull: Hsu, Greta
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              Text: Sep2024
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