The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets.
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| Title: | The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets. |
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| Authors: | Kovács, Balázs1 (AUTHOR) balazs.kovacs@yale.edu, Hsu, Greta2 (AUTHOR) grhsu@ucdavis.edu, Sharkey, Amanda3 (AUTHOR) amanda.sharkey@asu.edu |
| Source: | Management Science (INFORMS). Sep2024, Vol. 70 Issue 9, p6315-6335. 21p. |
| Database: | Business Source Ultimate |
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