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CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.

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Title: CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.
Authors: Brian Rongqing Han brianhan@illinois.edu, Tianshu Sun tianshusun@ckgsb.edu.cn, Leon Yang Chu yzhu@ckgsb.edu.cn, Lixia Wu wallace.wulx@cainiao.com
Source: MIS Quarterly. Sep2024, Vol. 48 Issue 3, p1157-1192. 36p. 1 Color Photograph, 2 Diagrams, 19 Charts, 4 Graphs.
Database: Business Source Ultimate
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ISSN:02767783
DOI:10.25300/MISQ/2022/16674