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Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.

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Title: Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.
Authors: Reshadi, Farnoush1 freshadi@wpi.edu, Yuna Choe2, Givi, Julian3
Source: AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p311-314. 4p.
Database: Business Source Ultimate
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