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Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.

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Title: Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.
Authors: Reshadi, Farnoush1 freshadi@wpi.edu, Yuna Choe2, Givi, Julian3
Source: AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p311-314. 4p.
Database: Business Source Ultimate
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  Data: Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.
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  Data: <searchLink fieldCode="AR" term="%22Reshadi%2C+Farnoush%22">Reshadi, Farnoush</searchLink><relatesTo>1</relatesTo><i> freshadi@wpi.edu</i><br /><searchLink fieldCode="AR" term="%22Yuna+Choe%22">Yuna Choe</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Givi%2C+Julian%22">Givi, Julian</searchLink><relatesTo>3</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22AMA+Summer+Academic+Conference+Proceedings%22">AMA Summer Academic Conference Proceedings</searchLink>. 2024, Vol. 35, p311-314. 4p.
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 311
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      – TitleFull: Consumer Behavior: WHEN GENEROSITY SOFTENS THE STING: PAIN OF PAYMENT IS LOWER WHEN PURCHASING PRODUCTS AS GIFTS.
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            NameFull: Yuna Choe
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              Text: 2024
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