Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
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| Title: | Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. |
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| Authors: | Long, Fei1 (AUTHOR) fei_long@kenan-flagler.unc.edu, Amaldoss, Wilfred2 (AUTHOR) wilfred.amaldoss@duke.edu |
| Source: | Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p925-952. 28p. |
| Database: | Business Source Ultimate |
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