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Media Formats of Advertising.

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Bibliographic Details
Title: Media Formats of Advertising.
Authors: Lin, Song1 (AUTHOR) mksonglin@ust.hk
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p1031-1051. 21p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.0356