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Media Formats of Advertising.

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Bibliographic Details
Title: Media Formats of Advertising.
Authors: Lin, Song1 (AUTHOR) mksonglin@ust.hk
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p1031-1051. 21p.
Database: Business Source Ultimate
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        Value: 10.1287/mksc.2022.0356
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        Text: English
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              M: 09
              Text: Sep/Oct2024
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              Value: 43
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