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Where Does Advertising Content Lead You? We Created a Bookstore to Find Out.

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Title: Where Does Advertising Content Lead You? We Created a Bookstore to Find Out.
Authors: Morozov, Ilya1 (AUTHOR) ilya.morozov@kellogg.northwestern.edu, Tuchman, Anna1 (AUTHOR) anna.tuchman@kellogg.northwestern.edu
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p986-1001. 16p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0138