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Where Does Advertising Content Lead You? We Created a Bookstore to Find Out.

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Title: Where Does Advertising Content Lead You? We Created a Bookstore to Find Out.
Authors: Morozov, Ilya1 (AUTHOR) ilya.morozov@kellogg.northwestern.edu, Tuchman, Anna1 (AUTHOR) anna.tuchman@kellogg.northwestern.edu
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p986-1001. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Sep/Oct2024, Vol. 43 Issue 5, p986-1001. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=179735607
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        Value: 10.1287/mksc.2023.0138
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        Text: English
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        PageCount: 16
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      – TitleFull: Where Does Advertising Content Lead You? We Created a Bookstore to Find Out.
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              Text: Sep/Oct2024
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              Y: 2024
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