Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format.
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| Title: | Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format. |
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| Authors: | Lembregts, Christophe (AUTHOR) lembregts@rsm.nl, Schepers, Jeroen (AUTHOR), Keyser, Arne De (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p937-954. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437231193343 |
