Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).

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Bibliographic Details
Title:	Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).
Authors:	Chuan Zheng¹, Khamarudin, Munirah¹ irahdin@uum.edu.my, Ahmad, Azanin¹
Source:	International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 5, p113-125. 13p.
Database:	Business Source Ultimate

Description
ISSN:	21464405
DOI:	10.32479/irmm.16620