The local environment matters: Evidence from digital healthcare services for patient engagement.
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| Title: | The local environment matters: Evidence from digital healthcare services for patient engagement. |
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| Authors: | Aljafari, Ruba1 (AUTHOR) aruba@vt.edu, Soh, Franck2 (AUTHOR), Setia, Pankaj3 (AUTHOR), Agarwal, Ritu4 (AUTHOR) |
| Source: | Journal of the Academy of Marketing Science. Oct2024, Vol. 52 Issue 5, p1343-1365. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-023-00972-0 |