The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.
Saved in:
| Title: | The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter. |
|---|---|
| Authors: | Perron-Brault, Alexis (AUTHOR) perron-brault.alexis@uqam.ca, Legoux, Renaud (AUTHOR), Dantas, Danilo C. (AUTHOR), Nepomuceno, Marcelo Vinhal (AUTHOR) |
| Source: | Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p367-384. 18p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 10949968 |
|---|---|
| DOI: | 10.1177/10949968231223111 |
