APA (7th ed.) Citation

Perron-Brault, A., Legoux, R., Dantas, D. C., & Nepomuceno, M. V. (2024). The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter. Journal of Interactive Marketing, 59(4), 367. https://doi.org/10.1177/10949968231223111

Chicago Style (17th ed.) Citation

Perron-Brault, Alexis, Renaud Legoux, Danilo C. Dantas, and Marcelo Vinhal Nepomuceno. "The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter." Journal of Interactive Marketing 59, no. 4 (2024): 367. https://doi.org/10.1177/10949968231223111.

MLA (9th ed.) Citation

Perron-Brault, Alexis, et al. "The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter." Journal of Interactive Marketing, vol. 59, no. 4, 2024, p. 367, https://doi.org/10.1177/10949968231223111.