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The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.

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Title: The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.
Authors: Perron-Brault, Alexis (AUTHOR) perron-brault.alexis@uqam.ca, Legoux, Renaud (AUTHOR), Dantas, Danilo C. (AUTHOR), Nepomuceno, Marcelo Vinhal (AUTHOR)
Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p367-384. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.
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  Data: <searchLink fieldCode="AR" term="%22Perron-Brault%2C+Alexis%22">Perron-Brault, Alexis</searchLink> (AUTHOR)<i> perron-brault.alexis@uqam.ca</i><br /><searchLink fieldCode="AR" term="%22Legoux%2C+Renaud%22">Legoux, Renaud</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dantas%2C+Danilo+C%2E%22">Dantas, Danilo C.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Nepomuceno%2C+Marcelo+Vinhal%22">Nepomuceno, Marcelo Vinhal</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2024, Vol. 59 Issue 4, p367-384. 18p.
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      – Type: doi
        Value: 10.1177/10949968231223111
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 367
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      – TitleFull: The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter.
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            NameFull: Perron-Brault, Alexis
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            NameFull: Legoux, Renaud
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            NameFull: Dantas, Danilo C.
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            – D: 01
              M: 11
              Text: Nov2024
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              Y: 2024
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              Value: 59
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            – TitleFull: Journal of Interactive Marketing
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