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An Intervention for Increasing Intention to Post Online Customer Reviews.

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Bibliographic Details
Title: An Intervention for Increasing Intention to Post Online Customer Reviews.
Authors: Yang, Seungjoo (AUTHOR) sjyang1008@gmail.com, Kruschke, John K. (AUTHOR)
Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p400-414. 15p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241228198