View in EDS HTML Full Text PDF Full Text

Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations.

Saved in:
Bibliographic Details
Title: Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations.
Authors: Mummalaneni, Simha (AUTHOR) simha@uw.edu, Wang, Rebecca Jen-Hui (AUTHOR), Isaac, Mathew S. (AUTHOR)
Source: Journal of Interactive Marketing. Nov2024, Vol. 59 Issue 4, p385-399. 15p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:10949968
DOI:10.1177/10949968241240453