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Influencers: The Power of Comments.

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Bibliographic Details
Title: Influencers: The Power of Comments.
Authors: Nistor, Cristina1 (AUTHOR) nistor@chapman.edu, Selove, Matthew1 (AUTHOR) selove@chapman.edu
Source: Marketing Science (INFORMS). Nov/Dec2024, Vol. 43 Issue 6, p1153-1167. 15p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.0186