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The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.

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Title: The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.
Authors: Tafani, Eric1 (AUTHOR) eric.tafani@iae-aix.com, Vigneron, Franck2 (AUTHOR) franck.vigneron@csun.edu, Azoulay, Audrey3 (AUTHOR) azoulayc@bc.edu, Crener, Sandrine4 (AUTHOR) screnerricard@hbs.edu, Zahid, Abdul5 (AUTHOR) abdul.zahid@yschools.eu
Source: Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p58-80. 23p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X241235629