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Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy.

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Bibliographic Details
Title: Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy.
Authors: Huang, Szu-chi (AUTHOR) huangsc@stanford.edu, Maimaran, Michal (AUTHOR), Kupor, Daniella (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p993-1014. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241237483