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The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.

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Bibliographic Details
Title: The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.
Authors: Daviet, Remi (AUTHOR) daviet@wisc.edu, Nave, Gideon (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1116-1131. 16p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241244736