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The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.

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Title: The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.
Authors: Daviet, Remi (AUTHOR) daviet@wisc.edu, Nave, Gideon (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1116-1131. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Value of Genetic Data in Predicting Preferences: A Study of Food Taste.
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  Data: <searchLink fieldCode="AR" term="%22Daviet%2C+Remi%22">Daviet, Remi</searchLink> (AUTHOR)<i> daviet@wisc.edu</i><br /><searchLink fieldCode="AR" term="%22Nave%2C+Gideon%22">Nave, Gideon</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2024, Vol. 61 Issue 6, p1116-1131. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180676803
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        Value: 10.1177/00222437241244736
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      – Code: eng
        Text: English
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        PageCount: 16
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              Text: Dec2024
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              Y: 2024
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