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AI is Changing the World: For Better or for Worse?

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Bibliographic Details
Title: AI is Changing the World: For Better or for Worse?
Authors: Grewal, Dhruv1,2,3 (AUTHOR), Guha, Abhijit4 (AUTHOR), Becker, Marc5 (AUTHOR) m.becker@maastrichtuniversity.nl
Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p870-882. 13p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467241254450