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AI is Changing the World: For Better or for Worse?

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Title: AI is Changing the World: For Better or for Worse?
Authors: Grewal, Dhruv1,2,3 (AUTHOR), Guha, Abhijit4 (AUTHOR), Becker, Marc5 (AUTHOR) m.becker@maastrichtuniversity.nl
Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p870-882. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 180676860
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PubType: Academic Journal
PubTypeId: academicJournal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/02761467241254450
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 870
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      – TitleFull: AI is Changing the World: For Better or for Worse?
        Type: main
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            NameFull: Grewal, Dhruv
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            NameFull: Guha, Abhijit
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            NameFull: Becker, Marc
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            – D: 01
              M: 12
              Text: Dec2024
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              Y: 2024
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              Value: 44
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