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Partnerships as Strategy in Macro-Social Marketing.

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Bibliographic Details
Title: Partnerships as Strategy in Macro-Social Marketing.
Authors: Shaw, David1 (AUTHOR) d.shaw4@herts.ac.uk, Harris, Fiona2 (AUTHOR), Ali, Haider2 (AUTHOR)
Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p761-774. 14p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467241267380