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Partnerships as Strategy in Macro-Social Marketing.

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Title: Partnerships as Strategy in Macro-Social Marketing.
Authors: Shaw, David1 (AUTHOR) d.shaw4@herts.ac.uk, Harris, Fiona2 (AUTHOR), Ali, Haider2 (AUTHOR)
Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p761-774. 14p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 180676861
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Partnerships as Strategy in Macro-Social Marketing.
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  Data: <searchLink fieldCode="AR" term="%22Shaw%2C+David%22">Shaw, David</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> d.shaw4@herts.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Harris%2C+Fiona%22">Harris, Fiona</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ali%2C+Haider%22">Ali, Haider</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Macromarketing%22">Journal of Macromarketing</searchLink>. Dec2024, Vol. 44 Issue 4, p761-774. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180676861
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/02761467241267380
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 14
        StartPage: 761
    Titles:
      – TitleFull: Partnerships as Strategy in Macro-Social Marketing.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Shaw, David
      – PersonEntity:
          Name:
            NameFull: Harris, Fiona
      – PersonEntity:
          Name:
            NameFull: Ali, Haider
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          Dates:
            – D: 01
              M: 12
              Text: Dec2024
              Type: published
              Y: 2024
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              Value: 44
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              Value: 4
          Titles:
            – TitleFull: Journal of Macromarketing
              Type: main
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