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Partnerships as Strategy in Macro-Social Marketing.

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Bibliographic Details
Title:	Partnerships as Strategy in Macro-Social Marketing.
Authors:	Shaw, David¹ (AUTHOR) d.shaw4@herts.ac.uk, Harris, Fiona² (AUTHOR), Ali, Haider² (AUTHOR)
Source:	Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p761-774. 14p.
Database:	Business Source Ultimate
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