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Meaningful choice: Existential consumer theory.

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Bibliographic Details
Title: Meaningful choice: Existential consumer theory.
Authors: Anker, Thomas Boysen1 (AUTHOR) tanker002@dundee.ac.uk
Source: Marketing Theory. Dec2024, Vol. 24 Issue 4, p591-609. 19p.
Database: Business Source Ultimate
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Description
ISSN:14705931
DOI:10.1177/14705931231207317