Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia.
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| Title: | Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia. |
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| Authors: | Maduranga Arachchi, H.A.Dimuthu1 (AUTHOR) slarachchi1@yahoo.com, Samarasinghe, G. D.2 (AUTHOR) dineshs@uom.lk |
| Source: | European Journal of Management Studies. 2024, Vol. 29 Issue 3, p361-393. 33p. |
| Database: | Business Source Ultimate |
| ISSN: | 21834172 |
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| DOI: | 10.1108/EJMS-07-2023-0052 |
