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Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia.

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Title: Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia.
Authors: Maduranga Arachchi, H.A.Dimuthu1 (AUTHOR) slarachchi1@yahoo.com, Samarasinghe, G. D.2 (AUTHOR) dineshs@uom.lk
Source: European Journal of Management Studies. 2024, Vol. 29 Issue 3, p361-393. 33p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 180796818
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia.
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  Data: <searchLink fieldCode="JN" term="%22European+Journal+of+Management+Studies%22">European Journal of Management Studies</searchLink>. 2024, Vol. 29 Issue 3, p361-393. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180796818
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/EJMS-07-2023-0052
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      – Code: eng
        Text: English
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        PageCount: 33
        StartPage: 361
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      – TitleFull: Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia.
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            NameFull: Maduranga Arachchi, H.A.Dimuthu
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              Text: 2024
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              Y: 2024
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