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Pricing and Positioning of Horizontally Differentiated Products with Incomplete Demand Information.

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Bibliographic Details
Title: Pricing and Positioning of Horizontally Differentiated Products with Incomplete Demand Information.
Authors: den Boer, Arnoud V.1 (AUTHOR) boer@uva.nl, Chen, Boxiao2 (AUTHOR) bbchen@uic.edu, Wang, Yining3 (AUTHOR) ynwang.yining@gmail.com
Source: Operations Research. Nov/Dec2024, Vol. 72 Issue 6, p2446-2466. 21p.
Database: Business Source Ultimate
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ISSN:0030364X
DOI:10.1287/opre.2021.0093