Computational Methods for Improving the Observability of Platform-Based Advertising.
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| Title: | Computational Methods for Improving the Observability of Platform-Based Advertising. |
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| Authors: | Angus, Daniel1 (AUTHOR) daniel.angus@qut.edu.au, Hayden, Lauren2 (AUTHOR), Obeid, Abdul Karim1 (AUTHOR), Tan, Xue Ying1 (AUTHOR), Carah, Nicholas2 (AUTHOR), Burgess, Jean1 (AUTHOR), Parker, Christine3 (AUTHOR), Andrejevic, Mark4 (AUTHOR), Fordyce, Robbie4 (AUTHOR), Cellard, Loup3 (AUTHOR), Bagnara, Julian3 (AUTHOR) |
| Source: | Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p661-680. 20p. |
| Database: | Business Source Ultimate |
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