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Introduction to Computational Advertising Research Methodology Themed Issue.

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Bibliographic Details
Title: Introduction to Computational Advertising Research Methodology Themed Issue.
Authors: Huh, Jisu (AUTHOR) jhuh@umn.edu, Nelson, Michelle R. (AUTHOR), Russell, Cristel Antonia (AUTHOR)
Source: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p639-643. 5p.
Database: Business Source Ultimate
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ISSN:00913367
DOI:10.1080/00913367.2024.2406187