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Introduction to Computational Advertising Research Methodology Themed Issue.

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Title: Introduction to Computational Advertising Research Methodology Themed Issue.
Authors: Huh, Jisu (AUTHOR) jhuh@umn.edu, Nelson, Michelle R. (AUTHOR), Russell, Cristel Antonia (AUTHOR)
Source: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p639-643. 5p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 181415515
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  Data: Introduction to Computational Advertising Research Methodology Themed Issue.
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  Data: <searchLink fieldCode="AR" term="%22Huh%2C+Jisu%22">Huh, Jisu</searchLink> (AUTHOR)<i> jhuh@umn.edu</i><br /><searchLink fieldCode="AR" term="%22Nelson%2C+Michelle+R%2E%22">Nelson, Michelle R.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Russell%2C+Cristel+Antonia%22">Russell, Cristel Antonia</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Oct-Dec2024, Vol. 53 Issue 5, p639-643. 5p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/00913367.2024.2406187
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 639
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      – TitleFull: Introduction to Computational Advertising Research Methodology Themed Issue.
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            NameFull: Huh, Jisu
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            NameFull: Nelson, Michelle R.
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            NameFull: Russell, Cristel Antonia
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            – D: 01
              M: 10
              Text: Oct-Dec2024
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              Y: 2024
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