View in EDS HTML Full Text PDF Full Text

The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine.

Saved in:
Bibliographic Details
Title: The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine.
Authors: Kipnis, Eva1 (AUTHOR) e.kipnis@bradford.ac.uk, Pysarenko, Nataliia2 (AUTHOR) n.pysarenko2@exeter.ac.uk, Galalae, Cristina3 (AUTHOR) cristina.galalae@gmail.com, Mari, Carlo4 (AUTHOR) cmari@unimol.it, Martín Ruiz, Verónica5 (AUTHOR) vmartinruiz@isenberg.umass.edu, Vorster, Lizette6 (AUTHOR) lizette.vorster@cc.au.dk
Source: Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p61-80. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:07439156
DOI:10.1177/07439156241262983