Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue.
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| Title: | Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue. |
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| Authors: | Shultz, Clifford J.1 (AUTHOR) cjs2@luc.edu, Rosa, José Antonio2 (AUTHOR) jarosa@iastate.edu, Malter, Alan J.3 (AUTHOR) amalter@uic.edu |
| Source: | Journal of Public Policy & Marketing. Jan2025, Vol. 44 Issue 1, p1-9. 9p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07439156 |
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| DOI: | 10.1177/07439156241297284 |