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Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application.

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Bibliographic Details
Title: Superior resource configurations through resource enablement: conceptualisation, key dimensions, and application.
Authors: Manis, Kerry T.1 (AUTHOR) kmanis@nmsu.edu
Source: Journal of Marketing Management. Oct2024, Vol. 40 Issue 13/14, p1245-1268. 24p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2024.2433511