Managerial Response to Online Positive Reviews: Helpful or Harmful?
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| Title: | Managerial Response to Online Positive Reviews: Helpful or Harmful? |
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| Authors: | Deng, Chaoqun1 (AUTHOR) Chaoqun.Deng@baruch.cuny.edu, Ravichandran, T.2 (AUTHOR) ravit@rpi.edu |
| Source: | Information Systems Research (INFORMS). Dec2024, Vol. 35 Issue 4, p1802-1823. 22p. |
| Database: | Business Source Ultimate |
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