Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions.
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| Title: | Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions. |
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| Authors: | Mukherjee, Atmadeep1 (AUTHOR) atmadeepmukherjee@weber.edu, Burton, Scot2 (AUTHOR) sburton@walton.uark.edu, Smith, Ronn J.1,3 (AUTHOR) ronn.smith@uwyo.edu, Iyer, Pramod4 (AUTHOR) piyer1@kennesaw.edu |
| Source: | Journal of Retailing. Dec2024, Vol. 100 Issue 4, p549-564. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 00224359 |
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| DOI: | 10.1016/j.jretai.2024.09.001 |
