APA (7th ed.) Citation

Mukherjee, A., Burton, S., Smith, R. J., & Iyer, P. (2024). Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions. Journal of Retailing, 100(4), 549. https://doi.org/10.1016/j.jretai.2024.09.001

Chicago Style (17th ed.) Citation

Mukherjee, Atmadeep, Scot Burton, Ronn J. Smith, and Pramod Iyer. "Can I Choose My Offer? How Choice of a Promotional Offer Impacts Consumer Evaluations and Decisions." Journal of Retailing 100, no. 4 (2024): 549. https://doi.org/10.1016/j.jretai.2024.09.001.

MLA (9th ed.) Citation

Mukherjee, Atmadeep, et al. "Can I Choose My Offer? How Choice of a Promotional Offer Impacts Consumer Evaluations and Decisions." Journal of Retailing, vol. 100, no. 4, 2024, p. 549, https://doi.org/10.1016/j.jretai.2024.09.001.