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Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions.

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Title: Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions.
Authors: Mukherjee, Atmadeep1 (AUTHOR) atmadeepmukherjee@weber.edu, Burton, Scot2 (AUTHOR) sburton@walton.uark.edu, Smith, Ronn J.1,3 (AUTHOR) ronn.smith@uwyo.edu, Iyer, Pramod4 (AUTHOR) piyer1@kennesaw.edu
Source: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p549-564. 16p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 181724341
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Retailing%22">Journal of Retailing</searchLink>. Dec2024, Vol. 100 Issue 4, p549-564. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=181724341
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      – Type: doi
        Value: 10.1016/j.jretai.2024.09.001
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 549
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            NameFull: Burton, Scot
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            NameFull: Smith, Ronn J.
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              Text: Dec2024
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              Y: 2024
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