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Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions.

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Bibliographic Details
Title: Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions.
Authors: Mukherjee, Atmadeep1 (AUTHOR) atmadeepmukherjee@weber.edu, Burton, Scot2 (AUTHOR) sburton@walton.uark.edu, Smith, Ronn J.1,3 (AUTHOR) ronn.smith@uwyo.edu, Iyer, Pramod4 (AUTHOR) piyer1@kennesaw.edu
Source: Journal of Retailing. Dec2024, Vol. 100 Issue 4, p549-564. 16p.
Database: Business Source Ultimate
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