How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
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| Title: | How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments? |
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| Authors: | Chang, Xinyu (AUTHOR) xinyu.chang@mail.dhu.edu.cn, Zheng, Hualu (AUTHOR), Yang, Shuai (AUTHOR), Huang, Lu (AUTHOR), Ross Jr., William T. (AUTHOR) |
| Source: | Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p100-121. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10949968 |
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| DOI: | 10.1177/10949968241249660 |
